Position: Public Relations & Social Media Lead, Advisor & Consumer Markets

About Us: Recognized as the trusted source for industry knowledge, LIMRA AND LOMA provides research, training, development, and networking solutions to financial services companies. In a rapidly changing marketplace, companies rely on us for our industry insight, practical solutions, and unwavering commitment to their success.

Why Join Us: Leading life insurance and financial services organizations around the world rely on our membership to make bottom-line decisions with greater confidence. They turn to us for:

• Research: Catalysts for new ideas, industry benchmarking, and strategic planning.
• Learning & Development: Programs to assess, train, and increase productivity, and develop future corporate leaders.
• Networking: Connections with industry leaders and peers through study groups, committees, and conferences.

We are seeking an experienced public relations and social media professional to join our team. This is an exciting opportunity with this newly created role that will be a part of our cutting-edge Marketing division. We offer a tremendous amount of flexibility with either working hybrid or full-time remote.

The Opportunity: This position is responsible for public relations and social media, primarily for the advisor and consumer markets. The incumbent will identify story opportunities, pitch those stories, coordinate social media activities and know how to promote critical news through social media channels, with a strong creative sense.

What You’ll Do:

• Work with the Assistant Vice President, Director of Public Relations, LIMRA and LOMA, to formulate and implement a media relations and social media strategy aimed at securing high-level placements in print, broadcast, and online media to advance our outreach to advisors and consumers.
• Coordinate advisor and consumer media relations and social media activities with the broader enterprise PR program, ensuring consistent and impactful messaging across channels.
• Build and maintain relationships with media contacts and industry stakeholders, particularly focused on B2C and financial professional engagement
• Deliver high-quality writing in the form of pitches, press releases, bylines, blogs, social media posts, etc., and support communications campaigns designed to engage consumers and financial professionals and help them understand the value of annuities and the unique value they provide in guaranteeing lifetime income.
• Share content across multiple channels as part of omni-channel approach.
• Work cross-functionally to ensure all necessary partners have provided input on materials/projects and that activities are part of an integrated marketing strategy
• Manage media inquiries and interview requests for the advisor and consumer markets.
• Develop and implement strategies to measure the effectiveness of PR and social media campaigns, utilizing key performance indicators (KPIs) such as engagement rates, reach, and sentiment analysis.
• Optimize content and messaging based on data-driven insights to enhance audience interaction and brand visibility.
• Regular reporting and analytics will be used to refine tactics and ensure alignment with organizational goals.
• Other duties as assigned.

• Bachelor’s degree required, preferably in communications and marketing.
• Minimum of 5-7 years of communications experience, preferably in the Insurance/Financial Services industry.
• Excellent communicator — both written and verbal.
• Experienced at developing media relations and social media strategies that drive positive visibility and engagement.

• A strong collaborator with experience influencing and engaging with senior leaders and business partners across different teams to ensure successful outcomes.
• Highly organized and focused on timely and accurate execution of project deliverables.
• Receptive to feedback and focused on continuous learning and growing as a communicator.
• Always willing to lend a hand, with a team-first mentality.
• Strategic mindset: ability to develop and implement long-term strategies related to media relations programs that align with divisional and organizational goals.
• Ability to communicate clearly with internal and external customers.
• Fluency with Microsoft Office — PowerPoint, Word, Excel
• Must be a self-starter, highly organized, and able to effectively work independently as well as part of a team
• Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization
• Flexibility and ability to learn fast and respond to frequently changing business needs
• Must enjoy working in a high-pressure environment with daily deadlines and ongoing time demands and the ability to manage in a changing environment
• Open and responsive to constructive feedback

Join Us: If you are someone who values collaboration, continuous learning, and making meaningful contributions, we encourage you to apply and explore this opportunity at LIMRA AND LOMA.

LIMRA and LOMA are committed to fostering an inclusive workplace where individuals feel valued and empowered to contribute. We welcome people with unique perspectives and backgrounds, recognizing that a wide range of experiences strengthens our ability to help members navigate with confidence.