About Us: Recognized as the trusted source for industry knowledge, LIMRA and LOMA provides research, training, development, and networking solutions to financial services companies. In a rapidly changing marketplace, companies rely on us for our industry insight, practical solutions, and unwavering commitment to their success.

Why Join Us: Leading life insurance and financial services organizations around the world rely on our membership to make bottom-line decisions with greater confidence. They turn to us for:

• Research: Catalysts for new ideas, industry benchmarking, and strategic planning.
• Learning & Development: Programs to assess, train, and increase productivity, and develop future corporate leaders.
• Networking: Connections with industry leaders and peers through study groups, committees, and conferences.

We currently have an exciting and new opportunity for a Digital Marketing Specialist to join the Digital Member Engagement team in our Marketing & Communications division.

The Digital Marketing Specialist is a full-time position with a full benefits package that starts on day one.
 

The Opportunity: The ideal candidate will have broad marketing skills and be a creative and quick learner who thrives in a fast-paced, deadline-driven environment. In this position, you will manage and collaborate on all aspects of marketing including campaign development and execution, problem solving, web and digital development, measurement, customer segmentation and list creation, and customer relationships across LIMRA and LOMA’s enterprise product suite.

What You’ll Do:

• Build, manage and maintain email-marketing campaigns and templates to primarily support the consumer and financial advisor businesses with emphasis on responsive designs, personalization and automation that support inbox deliverability for subscribers.
• Support audience development efforts for Marketing
  • Build and nurture targeted contact lists in Salesforce Account Engagement (Pardot)
  • Conduct data grooming in Salesforce and optimize contact information and member demographics
  • Develop segmented lists based on engagement behaviors and constituency with prospects
  • Work with the consumer and financial marketing teams to develop and execute creative email campaigns
  • Minimize list decay and unsubscribes while increasing productivity of email campaigns

• Recommend and deliver appropriate information, benchmarks and metrics by collecting data, providing analysis and identifying trends to support those recommendations
  • Aggregate and evaluate data related to Marketing activities, programs, campaigns, and tactics
• Work closely with the Senior Website Marketing Specialist, Digital Marketing Specialist and Marketing Specialists to coordinate with key stakeholders and internal business partners to understand their needs.
  • Design and deliver web pages through layout, branding, and functionality.
    • Demonstrate contemporary web-design trends and techniques.
  • Update content and graphics as needed.
  • Coordinate with graphic designers as needed.

• Create and deliver effective, compelling and creative marketing promotions, e-newsletters, targeted landing pages, messaging and sales tools; manage email creation, content development and campaign execution.

What You’ll Bring:

• Bachelor’s Degree, marketing or business degree preferred
• 1-3 years’ work experience in a marketing position required

What Do You Need to Succeed?

• Experience working with CRM platforms (Salesforce preferred)
• Proficiency with digital marketing and email marketing platforms (such as Salesforce Account Engagement (Pardot), Exact Target, Constant Contact, Real Magnet, etc.).
• Experience with content management systems; possess working knowledge of HTML and CSS for web and email design
• Fast learner who is flexible and able to respond to frequently changing business needs
• Exhibit a curious and creative mindset
• Highly motivated, proactive, resourceful; interact effectively with cross-functional teams
• Ability to work independently and drive/manage projects through completion
• Strong communication skills required to work effectively with internal partners and clients; able to ask insightful questions to better uncover and understand customer needs
• Fluency with Microsoft PowerPoint, Word, Excel and email automation
• Open and responsive to constructive feedback

Inclusion-Focused, Values-Driven

LIMRA and LOMA are committed to fostering an inclusive workplace where individuals feel valued and empowered to contribute. We welcome people with unique perspectives and backgrounds, recognizing that a wide range of experiences strengthens our ability to help members navigate with confidence.